Your Strategic Gateway to Vietnam’s Global Trade

With 8 years of on-the-ground expertise, Lien and Alliance Co., Ltd bridges the gap between global manufacturers and the vibrant Vietnamese market.

Specialized Import Distribution & Niche Product Sourcing

Lien and Alliance Co., Ltd is a specialized import and distribution firm based in the heart of Vietnam’s commercial hub. With over 8 years of on-the-ground experience, we serve as the primary link for foreign brands looking to enter Vietnam’s Modern Trade (MT) channels and for international buyers seeking the highest quality niche products from Vietnamese producers.

What we do
At Lien and Alliance Co., Ltd, we serve as a strategic bridge between the world and the Vietnamese market. Our business is built on 8 years of specialized expertise in navigating the unique regulatory and commercial landscape of Southeast Asia. We provide a dual-focused approach: empowering international brands to establish a physical presence in Vietnam’s most prestigious retail outlets, while simultaneously acting as a trusted curator for global buyers looking to tap into Vietnam’s high-quality production capabilities. By combining localized market intelligence with a robust logistical infrastructure, we simplify the complexities of international trade into a single, reliable partnership.

Import & Distribution:

We import high-potential foreign products and manage their placement and growth within Vietnam’s leading supermarket chains, convenience stores, and modern retail outlets.

Niche Sourcing & Export:

We identify and export specialized Vietnamese goods—from premium coffee and cashews to unique pantry staples—ensuring global markets have access to the best niche products Vietnam has to offer.

Who we are
Managed by a team of experienced professionals fluent in English, Mandarin, and Vietnamese, we provide the cultural and technical bridge necessary for international trade. From our headquarters in Ho Chi Minh City, we navigate the complexities of documentation, customs, and local distribution so you can focus on growth.
Whether you are looking to enter the Vietnamese market for the first time or seeking a reliable sourcing partner for high-quality Vietnamese exports, Lien and Alliance offers the strategic infrastructure to ensure your success.
Our Core Pillars

Market Entry & Distribution

We represent overseas manufacturers looking to tap into Vietnam’s population of over 100 million people. Our team manages the entire lifecycle of your product’s entry—from customs clearance and warehousing to listing your brand in leading supermarket chains and local wholesale networks.

Sourcing & Global Export

Vietnam is a powerhouse of agricultural and manufactured goods. We curate and export premium local products, including coffee beans, cashew nuts, and specialty food items. We serve as your dedicated sourcing agent, ensuring quality control, competitive pricing, and efficient logistics for shipments of all sizes.
The Vietnam Advantage

A Growing Powerhouse:

A population of 99.7 million with a median age of 31, representing one of the most dynamic consumer bases in Southeast Asia.

Strategic Location:

Bordering China, Laos, and Cambodia with a vast coastline, Vietnam serves as a critical hub for maritime and land-based trade.

Ready for Business

With an increasingly English-proficient workforce and a business-friendly environment, Vietnam is the ideal destination for modern supply chain diversification.

Partner with us
At Lien and Alliance, we take pride in building long-term relationships based on transparency and results. We work closely with local wholesalers and international buyers to move products quickly and efficiently.
Let’s work together to achieve great things.