Market Entry & Distribution in vietnam

Vietnam is one of Southeast Asia’s most dynamic markets, boasting a population of over 100 million and a rapidly growing middle class. Lien and Alliance Co., Ltd serves as your strategic partner to navigate this landscape, transforming the complexity of market entry into a streamlined path for your brand’s growth.

Expand your reach


We specialize in helping overseas manufacturers and distributors introduce their products to the Vietnamese market. Our team provides the local expertise and infrastructure required to move your goods from the port of entry directly into the hands of consumers.

Our import & distribution services

Customs Clearance & Regulatory Support

Navigating Vietnamese import regulations requires precision. We manage all essential documentation and customs procedures to ensure your products cleared in the shortest possible time, avoiding costly delays and ensuring full compliance with local standards.

Comprehensive Warehousing

Protect your inventory in our strategically located facilities. We offer warehouse management solutions tailored to your product requirements, ensuring your stock is secure, organized, and ready for rapid fulfillment.

Nationwide Distribution Network

Gain immediate access to Vietnam’s most influential sales channels. We work closely with:

Modern Trade (MT):
Leading national supermarket chains and convenience stores.

General Trade (GT):
A vast network of regional wholesalers and traditional markets.

Specialized Distributors:
Targeted partnerships to maximize your sales volume across specific provinces.

Become a distribution partner
We consistently identify and bring in innovative products that have proven successful in international markets. To ensure maximum market penetration, we are always looking for reliable local distributors who wish to collaborate with us.
If you are a Vietnam-based distributor looking for high-quality international brands to add to your portfolio, we invite you to discuss the regions and categories you wish to cover.
Ready to enter the vietnamese market?
From first-time exporters to established global brands, we provide the logistics, documentation, and networking support needed to thrive in Vietnam.
Partner with Lien and Alliance to establish your brand’s presence today.